Fighting for Fair for Kiwi Hospo Operators
Why Pump’d Exists
Food delivery apps arrive in NZ
The arrival of Menulog marked the beginning of digital food delivery platforms in New Zealand, promising restaurants access to new customers. Few realised this would reshape the entire industry
Uber Eats enters the market
Uber Eats launches in Auckland, rapidly expanding across NZ. While bringing a new way to reach customers, their high commission rates begin squeezing our profit margins
Digital ordering becomes mainstream
Delivery apps transition from a "nice to have" to a "need to have", with over 60% of Kiwi restaurants adopting some form of digital ordering
Covid accelerates dependence on digital platforms
Lockdowns force our restaurants to rely completely on delivery and pickup. Those without strong digital operations face closure, while global delivery platforms like UberEats see record profits at the expense of kiwi restaurants
The breaking point
With average profit margins below 5%, many beloved local restaurants close their doors. The industry reaches a critical moment: adapt to the digital age or risk everything
Something to get Pump’d about
Pump'd arrives with a simple mission: give the power back to Kiwi restaurant owners. After a decade of being squeezed by big tech, it's time for a change. The future of Kiwi hospitality is now in the hands of those who matter most - our local restaurants
The standards we hold ourselves to
Building real relationships and solving real problems
Dependability
When your business is on the line, you need technology you can count on. We're here 24/7, because we know your restaurant never sleeps
Quality
You don't cut corners, and neither do we. Every feature we build is crafted to make your business run better, smoother, and more profitably
Enthusiasm
We're genuinely excited about helping Kiwi restaurants thrive. Your success is our success, and we bring that energy to everything we do
Excellence
"Good enough" isn't good enough. We're constantly improving our platform because we believe that Kiwi restaurants deserve world-class tools without the silicon valley price tag
Appreciation
We know running a restaurant is tough. That's why we value every partner we work with and never take your trust for granted
The Fastest Setup, Easiest Management & Most Personal Support
Go live in under a week, without the fuss
Our team handles all of the technical setup for you so you can focus on what you do best. We're specialists at getting into the weeds so you can stay out of them
Rapid Support when you need it most
With Pump'd, you'll be treated with the same hospitality you provide to your customers. You'll have a direct line to your account manager to use whenever you need
Automatic receipt printing and status updates
Integrate with your existing thermal receipt printers. Take the pressure off your staff with automated order status updates and rush management features
User-friendly management
The Pump'd dashboard makes managing your online ordering simple. Manage orders, update menus, pause services, and everything else you need - all in one place
Increase your profit margins with NZ's best ordering platform
Keep more of what you earn with industry-low commission rates and daily payouts. Our seamless ordering system lives on your website, using payment methods your customers already know and trust. No redirects, no hassle - just a smooth experience that keeps customers coming back.
Get more orders without breaking a sweat
With Pump'd, your customer data is finally yours. But, what can you actually do with that data? Unlike other ordering systems, Pump'd comes with marketing tools and expert guidance baked in. Our team will help you set up a highly profitable rewards system that your customers (and your accountant) will be stoked about!
