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The Pump’d Story

Leveling the playing field for Kiwi hospo operators

In an age of watching Netflix and ordering takeaways from the couch, online ordering and food delivery is becoming king in the hospo world. Multinational sharks like Uber Eats and Doordash are munching on kiwi profit margins all while providing a painful service and limited support to their very own restaurant partners.

Pump’d was made to turn the tables and give hospo operators the power to fight back. Scroll on to hear our story and meet the team behind Pump’d.

Why Pump’d Exists

The hospo world has changed forever

2012 • March

Food delivery apps arrive in NZ

The arrival of Menulog marked the beginning of digital food delivery platforms in New Zealand, promising restaurants access to new customers. Few realised this would reshape the entire industry.

2016 • September

Uber Eats enters the market

Uber Eats launches in Auckland, rapidly expanding across NZ. While bringing unprecedented delivery reach, their high commission rates (up to 34.5%) begin squeezing restaurant margins.

2019 • February

Digital ordering becomes mainstream

Online ordering transitions from luxury to necessity, with over 60% of Kiwi restaurants adopting some form of digital ordering. Many struggle with managing multiple platforms and systems.

2020 • March

Covid accelerates digital dependence

Lockdowns force restaurants to rely entirely on delivery and pickup. Those without strong digital operations face closure, while global delivery platforms see record profits at the expense of kiwi restaurants.

2023 • June

The breaking point

With average profit margins below 5%, many beloved local restaurants close their doors. The industry reaches a critical moment: adapt to the digital age sustainably or risk everything.

2024 • May

Something to get Pump’d about

Pump'd arrives with a simple mission: give the power back to Kiwi restaurant owners. After a decade of watching local hospo heroes get squeezed by big tech, it's time for a change. The future of Kiwi hospitality is in the hands of those who matter most - our local restaurants.

Our vision

We're here to help Kiwi restaurants take control in the online world. No more crazy fees, no more juggling multiple systems. Just simple, fair technology that puts more money in your pocket and gives you the tools to grow your business your way.

Our values

The standards we hold ourselves to

Building real relationships and solving real problems

Dependability

When your business is on the line, you need technology you can count on. We're here 24/7, because we know your restaurant never sleeps.

Quality

We don't cut corners, and neither do you. Every feature we build is crafted to make your business run better, smoother, and more profitably.

Enthusiasm

We're genuinely excited about helping Kiwi restaurants thrive. Your success is our success, and we bring that energy to everything we do.

Excellence

Good enough isn't good enough. We're constantly improving our platform because we believe Kiwi restaurants deserve world-class tools without the world-class price tag.

Appreciation

We know running a restaurant is tough. That's why we value every partner we work with and never take your trust for granted.

Give Pump’d a spin

Thicker margins, more orders, better reviews and happy staff.
Now that’s something to get Pump’d about.

Book a demo
Thicker margins, more orders, better reviews and happy staff.
Now that’s something to get Pump’d about.
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