Leveling the playing field for Kiwi hospo operators
In an age of watching Netflix and ordering takeaways from the couch, online ordering and food delivery is becoming king in the hospo world. Multinational sharks like Uber Eats and Doordash are munching on kiwi profit margins all while providing a painful service and limited support to their very own restaurant partners.
Pump’d was made to turn the tables and give hospo operators the power to fight back. Scroll on to hear our story and meet the team behind Pump’d.
The hospo world has changed forever
Food delivery apps arrive in NZ
The arrival of Menulog marked the beginning of digital food delivery platforms in New Zealand, promising restaurants access to new customers. Few realised this would reshape the entire industry.
Uber Eats enters the market
Uber Eats launches in Auckland, rapidly expanding across NZ. While bringing unprecedented delivery reach, their high commission rates (up to 34.5%) begin squeezing restaurant margins.
Digital ordering becomes mainstream
Online ordering transitions from luxury to necessity, with over 60% of Kiwi restaurants adopting some form of digital ordering. Many struggle with managing multiple platforms and systems.
Covid accelerates digital dependence
Lockdowns force restaurants to rely entirely on delivery and pickup. Those without strong digital operations face closure, while global delivery platforms see record profits at the expense of kiwi restaurants.
The breaking point
With average profit margins below 5%, many beloved local restaurants close their doors. The industry reaches a critical moment: adapt to the digital age sustainably or risk everything.
Something to get Pump’d about
Pump'd arrives with a simple mission: give the power back to Kiwi restaurant owners. After a decade of watching local hospo heroes get squeezed by big tech, it's time for a change. The future of Kiwi hospitality is in the hands of those who matter most - our local restaurants.
We're here to help Kiwi restaurants take control in the online world. No more crazy fees, no more juggling multiple systems. Just simple, fair technology that puts more money in your pocket and gives you the tools to grow your business your way.
The standards we hold ourselves to
Building real relationships and solving real problems
Dependability
When your business is on the line, you need technology you can count on. We're here 24/7, because we know your restaurant never sleeps.
Quality
We don't cut corners, and neither do you. Every feature we build is crafted to make your business run better, smoother, and more profitably.
Enthusiasm
We're genuinely excited about helping Kiwi restaurants thrive. Your success is our success, and we bring that energy to everything we do.
Excellence
Good enough isn't good enough. We're constantly improving our platform because we believe Kiwi restaurants deserve world-class tools without the world-class price tag.
Appreciation
We know running a restaurant is tough. That's why we value every partner we work with and never take your trust for granted.